The IAB GCC is Launching the 2021 MENA Adspend Survey Data CollectionPosted on: Monday 13 April 2022 | IAB GCC Today, 13 April 2022, the IAB GCC held the kickoff session for the second annual Digital Adspend survey. The survey aims to build on the successful ad market sizing for 2020 which was released in [...]
Archive for the
‘Research & Measurement’ Category
IAB GCC Speaks with Trustworthy Accountability Group and the Value of a Trustworthy and Brand Safe Ads Ecosystem, a 3-Part SeriesPosted on: Thursday 7 April 2022 | IAB GCC And that's a wrap! Watch the final installment of our 3-part series with Nick Stringer, VP for Trustworthy Accountability Group and Ian Manning, IAB GCC CEO [...]
IAB GCC Speaks with Trustworthy Accountability Group and the Role of Auditing, Technology Providers and Certification Play in Driving Down Ad Fraud, a 3-Part SeriesPosted on: Thursday 31 March 2022 | IAB GCC In the 2nd part of our series with Nick Stringer, VP from Trustworthy Accountability Group, our CEO Ian Manning asks about the [...]
IAB GCC Speaks with Trustworthy Accountability Group's Role in Driving Down Ad Fraud, a 3-Part SeriesPosted on: Friday 25 March 2022 | IAB GCC The IAB is supporting the expansion of the Trustworthy Accountability Group (TAG) to MENA. Digital advertising accounts for the majority of adspend, but still carries the risk of adfraud, malware and brand safety [...]
The IAB GCC is Announcing the 2021 MENA Digital Adspend StudyPosted on: Friday 18 March 2022 | IAB GCC The IAB is aiming to launch the second annual Digital Ad Expenditure Survey for MENA in the coming weeks. A world-leading blended methodology that uses actual data, industry experts, and econometric modelling allow for the specific challenges [...]
The IAB GCC is launching the Programmatic Insights Survey in MENAPosted on: Tuesday 1 February 2022 | IAB GCC IAB GCC is conducting a survey designed at gaining insights into the programmatic market in MENA. The aim of the study is to gain a deeper understanding of the current state of the market. Developed in [...]
The GCC chapter of the Interactive Advertising Bureau released a first of its kind industry study in MENA to measure investment for the region.Posted on: Wednesday 22 September 2021 | IAB GCC The IAB board that includes 14 of the leading companies in the ad industry (Choueiri Group | DMS, MBC Group, MMP World Wide, [...]
The IAB GCC will be unveiling the results of the long-awaited 2020 Digital Adspend Study for the MENA region.Posted on: Monday 13 September 2021 | IAB GCC Years in the making, this is the first official digital-industry approved adspend survey. Working with the region’s main digital buyers and sellers, a unique methodology was agreed and [...]
MENA Digital Ad-Market Sizing Study PostponedPosted on: Monday 26 April 2021 | IAB GCC Following the COVID-19 related delay to the IAB Market sizing study, the IAB GCC is pleased to announce that the survey will now be relaunched. This will be the first industry led independent survey sizing the digital ad market in the [...]
Get Involved With The Standards & Guidelines Sub-CommitteePosted on: Monday 16 November 2020 | IAB GCC Standards & Guidelines Sub-Committee Still undecided which Research and Measurement sub-committee to join! The Standards and Guidelines Sub-Committee would like to share a quick update on the focus areas and timelines and invite you to get involved. You’ll know [...]
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