IAB GCC Board Elected its 2020-2021 Chair and Vice-ChairPosted on: Thursday 21 May 2020 | IAB GCC On May 21, 2020, during an Ordinary Board of Directors meeting, the IABGCC Board elected Rayan Karaky as Chairperson and Michel Malkoun as Vice Chair for a 2 year period. They will be focused on leading an elected [...]
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‘NEWS’
Agencies and clients say Covid-19 will accelerate shift to performance media.
MENA Digital Ad-Market Sizing Study PostponedPosted on: Monday 13 April 2020 | IAB GCC Due to the significant upheaval caused in part by the efforts to combat the Covid-19 outbreak the IAB Board has taken the decision to postpone the MENA digital ad-market sizing research and to re-visit the research at the beginning of 2021. [...]
IAB GCC is conducting a quick pulse survey and your input would be appreciated.
IAB GCC Urges Industry-Wide Participation in Digital InitiativePosted on: Monday 9 March 2020 | Middle East Campaign IAB’s market sizing initiative is designed to deliver an estimate of the GCC’s digital advertising market The Interactive Advertising Bureau (IAB) GCC is urging greater participation in an industry-wide study to comprehensively measure the size of the region’s [...]
We would like to thank you for attending our first Ordinary General Assembly and participating in the 2020-2022 elections.
Interview with Racha Makarem, Starcom’s Representative on the IAB GCC Board on the Digital Market Sizing SurveyPosted on: Monday 10 February 2020 | Middle East Campaign In an interview with Campaign, Racha Makarem, CEO of Starcom MENA and an IAB GCC board member, explained the ongoing GCC digital market-sizing survey, why it matters and how [...]
Invitation to Members to Join the IAB GCC General AssemblyPosted on: Sunday 26 January 2020 | IAB GCCSave the Date Notice We are pleased to inform all IAB GCC members of the forthcoming Ordinary General Assembly and 2020-2021 term Board elections scheduled to take place on Tuesday, 25th February 2020. On the above date an [...]
Launching Data Collection as part of the Digital Ad-Market Sizing StudyPosted on: Sunday 10 November 2019 | IAB GCC The IAB GCC recently partnered with MTM, a leading strategy consultancy specializing in media and advertising, to accurately size the digital advertising market in the region. The initiative builds on established and robust modelling techniques used [...]
Establish IAB market sizing as the reference study for digital advertising in MENA.
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