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Launching Data Collection as part of the Digital Ad-Market Sizing StudyPosted on: Sunday 10 November 2019 | IAB GCC The IAB GCC recently partnered with MTM, a leading strategy consultancy specializing in media and advertising, to accurately size the digital advertising market in the region. The initiative builds on established and robust modelling techniques used [...]

May 9, 2019

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IAB GCC obtains its licencePosted on: Thursday 9 May 2019 | IAB GCC IAB GCC officially received its license from the Dubai Association Centre on 9th May 2019. Board members Elda Choucair representing Omnicom Media Group | PHD, Ayman Haydar representing MMP Worldwide, and Ian Manning representing Facebook received the license on behalf of association. Written [...]

November 18, 2018

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IAB GCC launches after 9 years of deliberationPosted on: Sunday 18 November 2018 | Communicate What is IAB? The Interactive Advertising Bureau (IAB) is an independent body aimed at benefiting the digital ecosystem through education, research, standards, guidelines and best practices. Founded in 1996, it is headquartered in the US and has 43 licensed IABs [...]
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