The IAB GCC is Launching the 2021 MENA Adspend Survey Data CollectionPosted on: Monday 13 April 2022 | IAB GCC Today, 13 April 2022, the IAB GCC held the kickoff session for the second annual Digital Adspend survey. The survey aims to build on the successful ad market sizing for 2020 which was released in [...]
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IAB GCC Speaks with Trustworthy Accountability Group and the Value of a Trustworthy and Brand Safe Ads Ecosystem, a 3-Part SeriesPosted on: Thursday 7 April 2022 | IAB GCC And that's a wrap! Watch the final installment of our 3-part series with Nick Stringer, VP for Trustworthy Accountability Group and Ian Manning, IAB GCC CEO [...]
IAB GCC Speaks with Trustworthy Accountability Group and the Role of Auditing, Technology Providers and Certification Play in Driving Down Ad Fraud, a 3-Part SeriesPosted on: Thursday 31 March 2022 | IAB GCC In the 2nd part of our series with Nick Stringer, VP from Trustworthy Accountability Group, our CEO Ian Manning asks about the [...]
IAB GCC Speaks with Trustworthy Accountability Group's Role in Driving Down Ad Fraud, a 3-Part SeriesPosted on: Friday 25 March 2022 | IAB GCC The IAB is supporting the expansion of the Trustworthy Accountability Group (TAG) to MENA. Digital advertising accounts for the majority of adspend, but still carries the risk of adfraud, malware and brand safety [...]
The IAB GCC is Announcing the 2021 MENA Digital Adspend StudyPosted on: Friday 18 March 2022 | IAB GCC The IAB is aiming to launch the second annual Digital Ad Expenditure Survey for MENA in the coming weeks. A world-leading blended methodology that uses actual data, industry experts, and econometric modelling allow for the specific challenges [...]
To Grow Trust & Transparency In Our Industry, We Need To Work TogetherPosted on: Saturday 12 March 2022 | IAB GCC Ian Manning It was only a few years ago when sitting with some of the industry’s good and great, that we collectively pondered the question; ‘how big is the digital market?’ A seemingly simple [...]
The IAB GCC is launching the Programmatic Insights Survey in MENAPosted on: Tuesday 1 February 2022 | IAB GCC IAB GCC is conducting a survey designed at gaining insights into the programmatic market in MENA. The aim of the study is to gain a deeper understanding of the current state of the market. Developed in [...]
IAB GCC 2021 Year in ReviewPosted on: Sunday 19 December 2021 | IAB GCC As we come to the end of another challenging year, we look back on some of the progress we have collectively made to fulfill our vision to drive growth in the MENA digital advertising economy by nurturing the community, accelerating knowledge [...]
IAB MENA committed to building an inclusive and diverse digital industryPosted on: Wednesday 24 November 2021 | IAB MENA Updated on: Wednesday 7 December 2022 | IAB MENA Nurturing our community is a key part of the IAB’s vision to be the catalyst for growing the MENA digital advertising economy. As part of this aim, [...]
The IAB GCC, ABG and TAG Launch New Standards to Fight Criminal Activity and Promote Brand Safety in Digital Advertising in the Gulf Cooperation Council (GCC) RegionPosted on: Wednesday 17 November 2021 | IAB GCC The Interactive Advertising Bureau (IAB GC) and Advertising Business Group (ABG) and have partnered with the Trustworthy Accountability Group (TAG) [...]
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