MasterClass: Changing Values of Gen Z in the Middle EastPosted on: Monday 29 April 2024 | Presented by Havas Middle EastWATCH SERIES Explore the themes influencing the Middle East youth's perception of brands today. Presented byIAB MENA Member Havas Middle East
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‘Learning & Development’ Category
The Glossary of Terminology contains key terms and concepts within the ever-evolving digital advertising ecosystem.Posted on: Monday 18 September 2023 | IAB MENA In this compilation, we present a concise and insightful collection of these terms and their corresponding definitions, shedding light on the intricate and dynamic world of digital advertising in the MENA region [...]
IAB MENA releases the next video series, this time to showcase roles in Account Management & Client ServicingPosted on: Wednesday 9 August 2023 | IAB MENA Account Management & ClientĀ ServicingĀ areĀ a crucial part of the Digital Advertising ecosystem. Naturally, the roles vary depending on the products or services and the nature of the client needs. Hear [...]
IAB MENA releases the next video series, this time to showcase roles in Content MarketingPosted on: Wednesday 2 August 2023 | IAB MENA As part of the second series of MENAVOICES ā A Day In The Lifeā¦Ā we heard from specialists in Data Analytics and in Performance Marketing over the past two weeks. In this release [...]
IAB MENA releases the next video series, this time to showcase roles in Performance MarketingPosted on: Wednesday 26 July 2023 | IAB MENA As part of the second series of MENAVOICES ā A Day In The Lifeā¦Ā IAB MENA members have recorded the next series covering even more roles. In this release of 4 episodesĀ we hear [...]
IAB MENA releases the next video series, this time to showcase roles in Data AnalyticsPosted on: Wednesday 19 July 2023 | IAB MENA IAB MENA releases new episodes of video series to showcase different Digital Advertising roles. After the successful release of the first 5 episodes of MENAVOICES - A Day In The Lifeā¦ IAB [...]
IAB MENA releases video series to showcase entry level roles in Digital AdvertisingPosted on: Thursday 9 February 2023 | IAB MENA For many that are new to the digital marketing industry or trying to break into the industry, the plethora of roles, titles and positions can seem daunting and confusing. Members of the IAB have [...]
Diversity in the Digital Advertising IndustryPosted on: Thursday 9 December 2021 | IAB GCC Diversity & Inclusion Committee The IAB GCC values Diversity and recently committed to 5 Principles of Gender Diversity.Ā In this edition of MENAVOICES we ask some of our members what they think about the state of Diversity in the MENA Digital [...]
eCommerce in MENAPosted on: Sunday 4 July 2021 | IAB GCC Learning & Development Committee eCommerce spendingĀ in the GCC isĀ expected to reach around $30B in 2021, a growth of 20% sinceĀ 2020, well above other sales channels.Ā While some of thisĀ growth can be attributed to the pandemic effect, much of this shift in behaviour is expected [...]
iOS 14.5 Impact on AdvertisingPosted on: Wednesday 26 May 2021 | IAB GCC Learning & Development Committee In May, iOS14.5 was released by Apple.Ā This updateĀ included some privacy-first changes which couldĀ have a profound effect on Ad-targeting to Apple mobile users.Ā Is this a ground-breaking step towards consumer privacy awareness and control or an Ad-breaking step which will [...]
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