Digital Advertising in MENA: Programmatic 2024Posted on: Tuesday 18 January 2026 | IAB MENA As part of our efforts to add additional depth to the Annual Adspend survey, this module considers programmatically activated investment in MENA. Programmatic includes several models such as automated guaranteed, unreserved fixed rate, private marketplace (PMP), and open auction (RTB). In [...]
The Development of CTV in MENAPosted on: Thursday 13 Nov 2025 | IAB MENA CTV Taskforce Traditional TV has often been considered one of the most, if not the most, powerful communication tool and thus reigned supreme in advertising for its vast reach and branding impact. Today, as audiences consume video across diverse platforms, the [...]
The IAB MENA conducted its General Assembly and new Board Elections on January 27 2026, highlighting 2025 activities and achievements, outlining initial plans for 2026 and announcing the new Board of DirectorsPosted on: Tuesday 02 February 2026 | IAB MENA The IAB MENA conducted its General Assembly on Jan 27 2025, highlighting 2024 activities and [...]
MENA Digital Advertising spend reached $6,95B in 2024, a 19.8% increase over the previous year.Posted on: Thursday 12 June 2024 | IAB MENA The results of the 2024 Digital Adspend study were released at a member-only event on 12 June 2025. The report, available exclusively to IAB MENA members, includes detailed breakdowns and regional granularity, [...]
IAB Europe releases the full 2024 AdEx Benchmark ReportPosted on: 10 March 2026 | IAB MENA A useful context when reviewing the MENA Digital Adspend report, the IAB Europe AdEx 2024 report is the definitive guide to advertising expenditure in Europe covering 30 markets. It details the formats and channels that contributed to digital advertising’s [...]
The state of Publisher ecosystem today and IAB Tech LAB initiatives to help PublishersPosted on: Monday 15 Oct 2025 | IAB MENA Publisher Council Both advertisers and consumers need a thriving ecosystem of local publishers. At the recent Publisher Summit in October 2025 ,Altman Solon shared their research into the challenges and some potential solutions [...]
Understanding and Mitigating Ad Fraud in MENAPosted on: Monday 26 May 2025 | IAB MENA Ecosystem & Channel Development This guide, created collaboratively by the IAB MENA Adtech Taskforce delves into the state of ad fraud in MENA, highlighting the various types of fraud, its financial impact, and actionable strategies businesses can adopt to protect [...]
فهم النقر الاحتيالي والحد من آثاره في منطقة الشرق الأوسط وشمال أفريقياIAB MENA - تاريخ النشر: الثلاثاء 26 مايو 2025 | تطوير النظام البيئي والقنوات يتعمَّق هذا الدليل، الذي تم إعداده بالتعاون مع فريق عمل IAB MENA Adtech، في وضع النقر الاحتيالي في منطقة الشرق الأوسط وشمال أفريقيا، مسلِّطًا الضوء على مختلف أنواع الاحتيال، وعلى [...]
بدء استخدام الوسائط الإعلامية للبيع بالتجزئةIAB MENA - تاريخ النشر: الثلاثاء 13 مايو 2025 | تطوير النظام البيئي والقنوات تتناول هذه الدراسة دور الوسائط الإعلامية للبيع بالتجزئة في إطار الخطط التسويقية للمُعلنين، كما تسلّط الضوء على الارتفاع في العائد على الاستثمارات التسويقية الذي يلمسه المُعلنون عندما يكونون بارعين في شراء هذه الوسائط الإعلانية ويعلمون كيفية [...]
Getting started with Retail MediaPosted on: Monday 13 January 2025 | IAB MENA Ecosystem & Channel Development Updated on: Tuesday 13 May 2025 | IAB MENA Ecosystem & Channel Development This paper explores the role of retail media as part of advertisers’ marketing plans and how mastering the process of buying it, and leveraging the [...]
