MENAVoices: In-depth perspectives on the growth and potential of CTV in MENA – insights, strategies, and best practices for the regionPosted on: Wednesday 9 October 2024 | IAB MENA Ecosystem & Channel Development CTV continues to grow globally and across the MENA region. To help navigate through the key questions surrounding CTV in MENA, members [...]
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‘NEWS’
Learn about the key aspects of recent privacy regulations as they pertain to advertising in MENA and the impact of consent management on brand trust.Posted on: Tuesday 24 September 2024 | IAB MENA Research & Measurement The Insights research conducted in February revealed that up to 65% of respondents felt unprepared for a data-privacy-centric environment, [...]
The Guide to Programmatic DOOH in MENA aims to shed light on pDOOH as a transformative force in digital advertising and how to get started in MENA.Posted on: Wednesday 21 August 2024 | IAB MENA Ecosystem & Channel Development IAB MENA DOOH Task Force releases a Guide to Programmatic DOOH. Building on last year’s release [...]
Bite-sized, hour-long sessions designed to highlight the expertise and showcase the knowledge of IAB MENA members while providing training opportunities aimed at up-skilling the whole industry.Posted on: Monday 29 April 2024 | IAB MENA Learning & Development Updated on: Tuesday 20 August 2024 | IAB MENA Learning & Development In April 2024, we launched the [...]
Programmatic went through a perceived decline vs Direct/IO, in past 2 yearsPosted on: Monday 19 August 2024 | IAB MENA Research & Measurement The 2024 MENA Attitudes to Programmatic Survey Results are now available for download. Conducted in April and May 2024, the survey aims to shed light on the state of programmatic advertising within [...]
MasterClass: Implementing Gemini AI in Your WorkflowPosted on: Wednesday 14 August 2024 | Presented by Chain ReactionWATCH SERIES Quick and easy way to deploy Gemini AI solutions via Google Tag Manager, adding new features and functionalities to your websites and applications. Presented byIAB MENA Member Chain Reaction Middle East
MasterClass: Unlocking Growth - A Data-Driven Multi-Channel ApproachPosted on: Wednesday 10 July 2024 | Presented by Digital Tree HoldingsWATCH SERIES Master data and craft winning strategies across Digital Marketing, CRM & Sales. Presented byIAB MENA Member Digital Tree Holdings
MasterClass: Media Essentials - MENA's Media MarketplacePosted on: Wednesday 26 June 2024 | Presented by AlephWATCH SERIES Learn more about MENA's media markets, including media consumption, online and offline experiences. Presented byIAB MENA Member Aleph
MENA Digital Advertising spend reached $6,25B in 2023, a 13.6% increase over the previous year and adding over $700M to the market.Posted on: Tuesday 11 June 2024 | IAB MENA The results of the 2023 Digital Adspend study were released at a member-only event on 6 June 2024. The report, available to IAB MENA members, [...]
MasterClass: Speak Data to Me - Crafting Compelling CommunicationPosted on: Wednesday 29 May 2024 | Presented by GroupMWATCH SERIES Learn techniques to make your data heavy presentations appealing, engaging and memorable. Presented byIAB MENA Member GroupM
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