Call To Action: Join One Of The Research & Measurement Sub-CommitteesPosted on: Thursday 12 November 2020 | IAB GCC Research & Measurement Committee The IAB R&MĀ CommitteeĀ aims to become the authority onĀ measurement andĀ attribution standards, research insights and digital adspend trends in an effort to drive industry growth through increasedĀ trust and sustainability. We would like to invite [...]
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Call To Action: Join One Of The L&D Sub-CommitteesPosted on: Wednesday 14 October 2020 | IAB GCC Learning & Development Committee The IAB L&D committeeĀ collaborates with the industryĀ on the developmentĀ of unbiasedĀ digital learningĀ and development programmes to expand the market's understanding of how digital best practices drive their business success. We would like to invite you, our [...]
IAB Brand Disruption WeekPosted on: Wednesday 30 September 2020 | IAB GCCOn November 9-12, IAB is hosting two exciting events as part of the Brand Disruption Week, and IAB GCC is pleased to inform all IAB GCC members of the special pricing for this event as part of the IAB Global Network!IAB Brand Disruption Summit, [...]
The IAB Board has established a number of committees around 6 key priorities.Ā These committees help drive the industry forward and manageĀ the activities of the Association,
Following an Ordinary Board of Directors meeting held on June 16, 2020, the IAB Board of Directors adoptedĀ a board resolution creating 6 Committees.
IAB GCC Board Elected its 2020-2021 Chair and Vice-ChairPosted on: Thursday 21 May 2020 | IAB GCC On May 21, 2020, during an Ordinary Board of Directors meeting, the IABGCC Board elected Rayan Karaky as Chairperson and Michel Malkoun as Vice Chair for a 2 year period. They will be focused on leading an elected [...]
Agencies and clients say Covid-19 will accelerate shift to performance media.
MENA Digital Ad-Market Sizing Study PostponedPosted on: Monday 13 April 2020 | IAB GCC Due to the significant upheaval caused in part by the efforts to combat the Covid-19 outbreak the IAB Board has taken the decision to postpone the MENA digital ad-market sizing research and to re-visit the research at the beginning of 2021. [...]
IAB GCC is conducting a quick pulse survey and your input would be appreciated.
IAB GCC Urges Industry-Wide Participation in Digital InitiativePosted on: Monday 9 March 2020 | Middle East Campaign IABās market sizing initiative is designed to deliver an estimate of the GCCās digital advertising market The Interactive Advertising Bureau (IAB) GCC is urging greater participation in an industry-wide study to comprehensively measure the size of the regionās [...]
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