IAB MENA announces changes in Board LeadershipPosted on: Monday 23 January 2023 | IAB MENA The Interactive Advertising Bureau MENA (IAB MENA) – The trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in the region - is announcing a succession in its board leadership. Rayan Karaky, the [...]
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IAB MENA Holds Workshop on Women Empowerment Principles (WEPs) The workshop was held in collaboration with UN Women with the aim to drive fast-forward progress for women’s representation and inclusion, in business at all levels.Posted on: Tuesday 10 January 2023 | IAB MENA The Interactive Advertising Bureau MENA (IAB MENA) organized a ‘Diversity Equity & [...]
IAB MENA 2022 in ReviewPosted on: Thursday 22 December 2022 | IAB MENA 2022 was a busy year for the MENA digital industry and the IAB was no exception. In our third full year of operating, we enjoyed a significant increase in tempo, and a noticeable increase in industry support towards our vision of driving [...]
IAB MENA CTV landscape and ecosystemPosted on: Thursday 3 November 2022 | IAB MENA For the first time in MENA, the IAB's CTV Task Force has produced a landscape of the current OTT and CTV ecosystem with the support of Yann Colléter from the Streaming Lab and SAAND. The landscape highlights the significant opportunity that OTT [...]
Working in partnership with our connected TV (CTV) members, we’ve developed a set of shared definitions for the CTV sectorPosted on: Thursday 3 November 2022 | IAB MENA Ecosystem & Channel Development Committee The MENA region is often called a video region. No wonder when the IAB MENA Adspend survey covering 2021 highlighted Video accounting [...]
OTT players in MENA demonstrate a healthy and growing ecosystemPosted on: Tuesday 01 November 2022 | IAB MENA The OTT market in MENA is significantly more active than many realize and has seen major growth over the past few years. Characterized by a mix of global giants and a healthly local ecosystem, recently there has [...]
The IAB conducted a short survey of our members to gather insights into the state of the MENA Digital advertising market in Q4.Posted on: Wednesday 19 October 2022 | IAB GCC The aim of the study was to gain a perspective on how media decisions are being affected by the convergence of global economic and [...]
The GCC chapter of the Interactive Advertising Bureau released for a second consecutive year an estimate of the size of the Digital Adspend Market for the MENA region.Posted on: Thursday 16 June 2022 | IAB GCC MENA Digital Advertising spend reached $4,58B in 2021, nearly a full $1B increase on the previous year according to [...]
The IAB GCC will unveil the results of the 2021 Digital Adspend Study for the MENA region.Posted on: Tuesday 31 May 2022 | IAB GCC During a one-hour online event, open to industry-wide participation, the IAB GCC will unveil the results from the MENA 2021 Digital Adspend Study. Join us for free to be one of [...]
The IAB GCC announced the results of the 2022 MENA Programmatic Insights SurveyPosted on: Wednesday 25 May 2022 | IAB GCC Today the IAB shared the results of the recent Programmatic Insights Survey. The online session was available for members and non-members and can be watched back on demand below or on our YouTube channel. [...]
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