2024: An era-defining yearPosted on: Thursday 25 January 2024 | IAB MENA 2024 promises to be another exciting year in the Advertising Industry with the explosion of AI, the deprecation of 3rd part cookies on Chrome and of course a renewed focus on sustainability amongst other things. This year, IAB MENA contributed to the ExchangeWire Industry [...]
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In this paper, developed by members of the Measurement Taskforce, we aim to demystify the methodologies and highlight the suppliers that are operating in MENA today.Posted on: Wednesday 24 January 2024 | IAB MENA Research & Measurement Attention! We know it's important for effective advertising, but how is it measured, how can you plan for [...]
IAB MENA 2023 in ReviewPosted on: Wednesday 20 December 2023 | IAB MENA 2023 was the most productive year for IAB MENA to date. Right from the first event on 10 January where we collaborated with UN Women to share tips for implementing the Women Empowerment Principles, through to the end of the year where [...]
"Over half of professionals feel that the industry is not adequately equipped to adapt quickly for AI.”Posted on: Friday 3 November 2023 | IAB MENA Research & Measurement This is one of the insights from the IAB MENA’s survey to understand the current level of adoption and challenges impacting the future outlook of AI in [...]
Reality Check by IAB MENA Part 2Posted on: Monday 23 October 2023 | IAB MENA In part 2 of our series on Mixed Reality, we cover the current state of mixed reality in MENA, looking at completed case studies, the challenges of measurement and the impact accessible mixed reality will have on the marketing process [...]
Reality Check by IAB MENA Part 1Posted on: Monday 16 October 2023 | IAB MENA As the level of computing power continues to rapidly advance, MENA consumers now engage with a variety of immersive, digital experiences through their mobile devices and hardware on a daily basis. In 2022, the marketing and advertising world witnessed an explosion [...]
Launched at an event on 5th October, 2023, the "How to get started with CTV in MENA" whitepaper was accompanied by a keynote address by Springserve and panel discussion comprising members of the CTV task force who led the development of the whitepaper.Posted on: Wednesday 04 October 2023 | IAB MENA Ecosystem & Channel Development [...]
The Glossary of Terminology contains key terms and concepts within the ever-evolving digital advertising ecosystem.Posted on: Monday 18 September 2023 | IAB MENA In this compilation, we present a concise and insightful collection of these terms and their corresponding definitions, shedding light on the intricate and dynamic world of digital advertising in the MENA region [...]
The IAB MENA releases the Attribution Insights Survey ResultsPosted on: Friday 15 September 2023 | IAB MENA Research & Measurement The IAB MENA Attribution Insights survey in Q1 2023 highlights the challenges and limitations of effective attribution, which are around skill set, cost, and data access. There appears to be a lack of detailed understanding [...]
The IAB MENA Measurement Task Force collaborated to establish consistent definitions for Attribution and is now releasing the results in two distinct documents: 'Defining Attribution' and 'Measurement Glossary'.Posted on: Friday 8 September 2023 | IAB MENA Research & Measurement Despite the crucial role of effective attribution in gaining an understanding of what works, and by [...]
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