IAB US releases the Retail Media Buyer's GuidePosted on: Thursday 20 July 2023 | IAB MENA Thanks to our colleagues in the US who have released the IAB Retail Media Buyer's Guide. Not specifically adapted to MENA, it is still a very useful and highly comprehensive guide that delves into the world of retail media, showcasing its [...]
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IAB MENA releases the next video series, this time to showcase roles in Data AnalyticsPosted on: Wednesday 19 July 2023 | IAB MENA IAB MENA releases new episodes of video series to showcase different Digital Advertising roles. After the successful release of the first 5 episodes of MENAVOICES - A Day In The Life… IAB [...]
IAB Europe releases the full 2022 AdEx Benchmark ReportPosted on: Friday 14 July 2023 | IAB MENA A useful context when reviewing the MENA Digital Adspend report, the IAB Europe AdEx 2022 report is the definitive guide to advertising expenditure in Europe covering 29 markets. It details the formats and channels that contributed to digital [...]
MENA Digital Advertising spend reached $5,5B in 2022, a 20.1% increase over the previous year and adding over $900M to the market.Posted on: Tuesday 13 June 2023 | IAB MENA The IAB MENA released the results of the 2022 Digital Adspend study at a member-only event on 9 June 2023. This year’s report, available to [...]
The Attention Council CEO as well as a panel of local experts reflect on both the value of Attention planning and measurement, alongside the associated challenges.Posted on: Wednesday 17 May 2023 | IAB MENA Research and Measurement Committee In this presentation deck, Andy Brown the CEO of the Attention Council shares his perspective on the [...]
This State of DOOH in MENA Whitepaper highlights the key areas of DOOH that advertisers, measurement companies & media owners need to be aware ofPosted on: Tuesday 16 May 2023 | IAB MENA Ecosystem & Channel Development Twelve member companies have been working diligently over the past few months to document the DOOH industry in [...]
Some of the best recent examples of DOOH and OOH from around the globe, highlighting use of technology, creative formats, cross platform implementation, audience profiling and global reachPosted on: Monday 8 May 2023 | IAB MENA Ecosystem & Channel Development Committee In this video, the final part of the serialized DOOH Whitepaper, before the release [...]
The main DOOH and OOH formats available in 2023 for advertisers in the UAE, complied by IAB Members from the DOOH industryPosted on: Tuesday 2 May 2023 | IAB MENA Ecosystem & Channel Development Committee As part of the IAB MENA’s serialized DOOH Whitepaper, this week we are releasing a short video highlighting the various [...]
This edition of the IAB MENA’s serialized DOOH Whitepaper highlights the value proposition of DOOH from the buy-side & sell-sidePosted on: Thursday 27 Avril 2023 | IAB MENA Ecosystem & Channel Development Committee In this second edition of the IAB MENA’s serialized DOOH Whitepaper, you will hear from a panel of experts from our DOOH [...]
IAB MENA launches serialized DOOH WhitepaperPosted on: Tuesday 11 April 2023 | IAB MENA Twelve member companies have been working diligently over the past few months to document the DOOH industry in MENA - a first for the regional industry. Over the next few weeks, IAB MENA will be releasing sections of this initiative culminating [...]
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