Reality Check by IAB MENA Part 2Posted on: Monday 23 October 2023 | IAB MENA In part 2 of our series on Mixed Reality, we cover the current state of mixed reality in MENA, looking at completed case studies, the challenges of measurement and the impact accessible mixed reality will have on the marketing process [...]
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‘Channels’ Category
Reality Check by IAB MENA Part 1Posted on: Monday 16 October 2023 | IAB MENA As the level of computing power continues to rapidly advance, MENA consumers now engage with a variety of immersive, digital experiences through their mobile devices and hardware on a daily basis. In 2022, the marketing and advertising world witnessed an explosion [...]
Launched at an event on 5th October, 2023, the "How to get started with CTV in MENA" whitepaper was accompanied by a keynote address by Springserve and panel discussion comprising members of the CTV task force who led the development of the whitepaper.Posted on: Wednesday 04 October 2023 | IAB MENA Ecosystem & Channel Development [...]
The Glossary of Terminology contains key terms and concepts within the ever-evolving digital advertising ecosystem.Posted on: Monday 18 September 2023 | IAB MENA In this compilation, we present a concise and insightful collection of these terms and their corresponding definitions, shedding light on the intricate and dynamic world of digital advertising in the MENA region [...]
IAB US releases the Retail Media Buyer's GuidePosted on: Thursday 20 July 2023 | IAB MENA Thanks to our colleagues in the US who have released the IAB Retail Media Buyer's Guide. Not specifically adapted to MENA, it is still a very useful and highly comprehensive guide that delves into the world of retail media, showcasing its [...]
This State of DOOH in MENA Whitepaper highlights the key areas of DOOH that advertisers, measurement companies & media owners need to be aware ofPosted on: Tuesday 16 May 2023 | IAB MENA Ecosystem & Channel Development Twelve member companies have been working diligently over the past few months to document the DOOH industry in [...]
Some of the best recent examples of DOOH and OOH from around the globe, highlighting use of technology, creative formats, cross platform implementation, audience profiling and global reachPosted on: Monday 8 May 2023 | IAB MENA Ecosystem & Channel Development Committee In this video, the final part of the serialized DOOH Whitepaper, before the release [...]
The main DOOH and OOH formats available in 2023 for advertisers in the UAE, complied by IAB Members from the DOOH industryPosted on: Tuesday 2 May 2023 | IAB MENA Ecosystem & Channel Development Committee As part of the IAB MENA’s serialized DOOH Whitepaper, this week we are releasing a short video highlighting the various [...]
This edition of the IAB MENA’s serialized DOOH Whitepaper highlights the value proposition of DOOH from the buy-side & sell-sidePosted on: Thursday 27 Avril 2023 | IAB MENA Ecosystem & Channel Development Committee In this second edition of the IAB MENA’s serialized DOOH Whitepaper, you will hear from a panel of experts from our DOOH [...]
IAB MENA launches serialized DOOH WhitepaperPosted on: Tuesday 11 April 2023 | IAB MENA Twelve member companies have been working diligently over the past few months to document the DOOH industry in MENA - a first for the regional industry. Over the next few weeks, IAB MENA will be releasing sections of this initiative culminating [...]
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