Archive for the
‘Menavoices’ Category

IAB MENA releases the next video series, this time to showcase roles in Account Management & Client ServicingPosted on: Wednesday 9 August 2023 | IAB MENA Account Management & Client Servicing are a crucial part of the Digital Advertising ecosystem. Naturally, the roles vary depending on the products or services and the nature of the client needs. Hear [...]

IAB MENA releases the next video series, this time to showcase roles in Content MarketingPosted on: Wednesday 2 August 2023 | IAB MENA As part of the second series of MENAVOICES – A Day In The Life… we heard from specialists in Data Analytics and in Performance Marketing over the past two weeks. In this release [...]

IAB MENA releases the next video series, this time to showcase roles in Performance MarketingPosted on: Wednesday 26 July 2023 | IAB MENA As part of the second series of MENAVOICES – A Day In The Life… IAB MENA members have recorded the next series covering even more roles. In this release of 4 episodes we hear [...]

IAB MENA releases the next video series, this time to showcase roles in Data AnalyticsPosted on: Wednesday 19 July 2023 | IAB MENA IAB MENA releases new episodes of video series to showcase different Digital Advertising roles. After the successful release of the first 5 episodes of MENAVOICES - A Day In The Life… IAB [...]

IAB MENA releases video series to showcase entry level roles in Digital AdvertisingPosted on: Thursday 9 February 2023 | IAB MENA For many that are new to the digital marketing industry or trying to break into the industry, the plethora of roles, titles and positions can seem daunting and confusing. Members of the IAB have [...]

eCommerce in MENAPosted on: Sunday 4 July 2021 | IAB GCC Learning & Development Committee eCommerce spending in the GCC is expected to reach around $30B in 2021, a growth of 20% since 2020, well above other sales channels.  While some of this growth can be attributed to the pandemic effect, much of this shift in behaviour is expected [...]

iOS 14.5 Impact on AdvertisingPosted on: Wednesday 26 May 2021 | IAB GCC Learning & Development Committee In May, iOS14.5 was released by Apple. This update included some privacy-first changes which could have a profound effect on Ad-targeting to Apple mobile users. Is this a ground-breaking step towards consumer privacy awareness and control or an Ad-breaking step which will [...]

The Power Of AudioPosted on: Monday 3 May 2021 | IAB GCC Learning & Development Committee With the recent launches of new audio options for consumers and the continued growth of existing ones, audio advertising is once again high on the advertising agenda. In this edition of MENAVOICES, our members give valuable insights into the Power of Audio as a medium, [...]

Data PrivacyPosted on: Thursday 25 March 2021 | IAB GCC Learning & Development Committee The intertwined issues of data privacy and responsible advertising have never been more at the forefront of debate, both globally and regionally. Whilst data and digital are led by a whole host of different regulations, there are common trends that are emerging in [...]