KSA Consumer attitudes to AI in advertisingPosted on: Monday 01 September 2025 | IAB MENA Research & Measurement Conducted in June 2025 via an online survey in KSA to 80 respondents who use Apps/websites daily with a 50/50 Male/Female split. We covered to main topics: Attitudes to Subscription v Ad-funded content Attitudes to AI in [...]
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‘NEWS’
Programmatic went through a perceived decline vs Direct/IO, in past 2 yearsPosted on: Monday 19 August 2024 | IAB MENA Research & Measurement The 2024 MENA Attitudes to Programmatic Survey Results are now available for download. Conducted in April and May 2024, the survey aims to shed light on the state of programmatic advertising within [...]
MasterClass: Implementing Gemini AI in Your WorkflowPosted on: Wednesday 14 August 2024 | Presented by Chain ReactionWATCH SERIES Quick and easy way to deploy Gemini AI solutions via Google Tag Manager, adding new features and functionalities to your websites and applications. Presented byIAB MENA Member Chain Reaction Middle East
MasterClass: Unlocking Growth - A Data-Driven Multi-Channel ApproachPosted on: Wednesday 10 July 2024 | Presented by Digital Tree HoldingsWATCH SERIES Master data and craft winning strategies across Digital Marketing, CRM & Sales. Presented byIAB MENA Member Digital Tree Holdings
MasterClass: Media Essentials - MENA's Media MarketplacePosted on: Wednesday 26 June 2024 | Presented by AlephWATCH SERIES Learn more about MENA's media markets, including media consumption, online and offline experiences. Presented byIAB MENA Member Aleph
MENA Digital Advertising spend reached $6,25B in 2023, a 13.6% increase over the previous year and adding over $700M to the market.Posted on: Tuesday 11 June 2024 | IAB MENA The results of the 2023 Digital Adspend study were released at a member-only event on 6 June 2024. The report, available to IAB MENA members, [...]
MasterClass: Speak Data to Me - Crafting Compelling CommunicationPosted on: Wednesday 29 May 2024 | Presented by GroupMWATCH SERIES Learn techniques to make your data heavy presentations appealing, engaging and memorable. Presented byIAB MENA Member GroupM
Part 2 of the Retail Media Q&A explores Consumer Behavior, First-Party Data, and Industry BenefitsPosted on: Tuesday 30 April 2024 | IAB MENA Ecosystem & Channel Development Retail media is poised to revolutionize the media industry by providing brands with a fresh avenue to engage with consumers. This transformation is driven by a redefined role [...]
MasterClass: Changing Values of Gen Z in the Middle EastPosted on: Monday 29 April 2024 | Presented by Havas Middle EastWATCH SERIES Explore the themes influencing the Middle East youth's perception of brands today. Presented byIAB MENA Member Havas Middle East
Part 1 of the Retail Media Q&A covers different types of retail media, opportunities for retailers and advertisers, benefits for retailers, and its role in enhancing the omnichannel experience.Posted on: Tuesday 23 April 2024 | IAB MENA Ecosystem & Channel Development Retail media is poised to revolutionize the media industry by providing brands with a [...]
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