Working in partnership with our connected TV (CTV) members, we’ve developed a set of shared definitions for the CTV sectorPosted on: Thursday 3 November 2022 | IAB MENA Ecosystem & Channel Development Committee The MENA region is often called a video region. No wonder when the IAB MENA Adspend survey covering 2021 highlighted Video accounting [...]
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‘Content Type’ Category
OTT players in MENA demonstrate a healthy and growing ecosystemPosted on: Tuesday 01 November 2022 | IAB MENA The OTT market in MENA is significantly more active than many realize and has seen major growth over the past few years. Characterized by a mix of global giants and a healthly local ecosystem, recently there has [...]
The IAB conducted a short survey of our members to gather insights into the state of the MENA Digital advertising market in Q4.Posted on: Wednesday 19 October 2022 | IAB GCC The aim of the study was to gain a perspective on how media decisions are being affected by the convergence of global economic and [...]
The GCC chapter of the Interactive Advertising Bureau released for a second consecutive year an estimate of the size of the Digital Adspend Market for the MENA region.Posted on: Thursday 16 June 2022 | IAB GCC MENA Digital Advertising spend reached $4,58B in 2021, nearly a full $1B increase on the previous year according to [...]
The IAB GCC announced the results of the 2022 MENA Programmatic Insights SurveyPosted on: Wednesday 25 May 2022 | IAB GCC Today the IAB shared the results of the recent Programmatic Insights Survey. The online session was available for members and non-members and can be watched back on demand below or on our YouTube channel. [...]
IAB GCC Speaks with Trustworthy Accountability Group and the Value of a Trustworthy and Brand Safe Ads Ecosystem, a 3-Part SeriesPosted on: Thursday 7 April 2022 | IAB GCC And that's a wrap! Watch the final installment of our 3-part series with Nick Stringer, VP for Trustworthy Accountability Group and Ian Manning, IAB GCC CEO [...]
IAB GCC Speaks with Trustworthy Accountability Group and the Role of Auditing, Technology Providers and Certification Play in Driving Down Ad Fraud, a 3-Part SeriesPosted on: Thursday 31 March 2022 | IAB GCC In the 2nd part of our series with Nick Stringer, VP from Trustworthy Accountability Group, our CEO Ian Manning asks about the [...]
IAB GCC Speaks with Trustworthy Accountability Group's Role in Driving Down Ad Fraud, a 3-Part SeriesPosted on: Friday 25 March 2022 | IAB GCC The IAB is supporting the expansion of the Trustworthy Accountability Group (TAG) to MENA. Digital advertising accounts for the majority of adspend, but still carries the risk of adfraud, malware and brand safety [...]
The IAB GCC is partnering with Snap and ABG in a led by SnapWomen initiative “Connected Women: Together for a sustainable future"Posted on: Tuesday 8 March 2022 | IAB GCC This year to celebrate women's achievements as part of International Women's Day, the IAB GCC has partnered with SnapWomen (ERG), a Snap volunteer employee resource group [...]
Diversity in the Digital Advertising IndustryPosted on: Thursday 9 December 2021 | IAB GCC Diversity & Inclusion Committee The IAB GCC values Diversity and recently committed to 5 Principles of Gender Diversity. In this edition of MENAVOICES we ask some of our members what they think about the state of Diversity in the MENA Digital [...]
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