2021 Buy-Side Predictions for MENAPosted on: Monday 27 January 2021 | IAB GCC Learning & Development Committee 2021 promises to be a year of opportunity. The continued growth of digital advertising and eCommerce opportunities brings ever more options for advertisers. But, 2021 also promises to bring new challenges and complexity. With an increasing focus on [...]
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Join One of the Diversity & Inclusion Sub-CommitteesPosted on: Thursday 21 January 2021 | IAB GCC The Diversity and Inclusion Committee would like to invite you, our valued members, to join one of the below listed sub-committees. You will have the opportunity to collaborate with peers from the industry and to positively influence corporate leaders and policy makers to value diversity [...]
Agencies and clients say Covid-19 will accelerate shift to performance media.
IAB Live Video Streaming Global ResearchPosted on: Monday 18 June 2018 | IAB GCC 90% of Consumers GCC have Live streamed video in comparison to a global average of 67%. In fact, the GCC has one of the highest daily viewership of video streaming at 77% of people watching video content daily v 70% global [...]
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