IAB GCC Speaks with Trustworthy Accountability Group and the Role of Auditing, Technology Providers and Certification Play in Driving Down Ad Fraud, a 3-Part SeriesPosted on: Thursday 31 March 2022 | IAB GCC In the 2nd part of our series with Nick Stringer, VP from Trustworthy Accountability Group, our CEO Ian Manning asks about the [...]
Posts Tagged
‘NEWS’
IAB GCC Speaks with Trustworthy Accountability Group's Role in Driving Down Ad Fraud, a 3-Part SeriesPosted on: Friday 25 March 2022 | IAB GCC The IAB is supporting the expansion of the Trustworthy Accountability Group (TAG) to MENA. Digital advertising accounts for the majority of adspend, but still carries the risk of adfraud, malware and brand safety [...]
The IAB GCC is Announcing the 2021 MENA Digital Adspend StudyPosted on: Friday 18 March 2022 | IAB GCC The IAB is aiming to launch the second annual Digital Ad Expenditure Survey for MENA in the coming weeks. A world-leading blended methodology that uses actual data, industry experts, and econometric modelling allow for the specific challenges [...]
To Grow Trust & Transparency In Our Industry, We Need To Work TogetherPosted on: Saturday 12 March 2022 | IAB GCC Ian Manning It was only a few years ago when sitting with some of the industry’s good and great, that we collectively pondered the question; ‘how big is the digital market?’ A seemingly simple [...]
The IAB GCC is partnering with Snap and ABG in a led by SnapWomen initiative “Connected Women: Together for a sustainable future"Posted on: Tuesday 8 March 2022 | IAB GCC This year to celebrate women's achievements as part of International Women's Day, the IAB GCC has partnered with SnapWomen (ERG), a Snap volunteer employee resource group [...]
The IAB GCC is launching the Programmatic Insights Survey in MENAPosted on: Tuesday 1 February 2022 | IAB GCC IAB GCC is conducting a survey designed at gaining insights into the programmatic market in MENA. The aim of the study is to gain a deeper understanding of the current state of the market. Developed in [...]
IAB GCC 2021 Year in ReviewPosted on: Sunday 19 December 2021 | IAB GCC As we come to the end of another challenging year, we look back on some of the progress we have collectively made to fulfill our vision to drive growth in the MENA digital advertising economy by nurturing the community, accelerating knowledge [...]
Diversity in the Digital Advertising IndustryPosted on: Thursday 9 December 2021 | IAB GCC Diversity & Inclusion Committee The IAB GCC values Diversity and recently committed to 5 Principles of Gender Diversity. In this edition of MENAVOICES we ask some of our members what they think about the state of Diversity in the MENA Digital [...]
IAB MENA committed to building an inclusive and diverse digital industryPosted on: Wednesday 24 November 2021 | IAB MENA Updated on: Wednesday 7 December 2022 | IAB MENA Nurturing our community is a key part of the IAB’s vision to be the catalyst for growing the MENA digital advertising economy. As part of this aim, [...]
The IAB GCC, ABG and TAG Launch New Standards to Fight Criminal Activity and Promote Brand Safety in Digital Advertising in the Gulf Cooperation Council (GCC) RegionPosted on: Wednesday 17 November 2021 | IAB GCC The Interactive Advertising Bureau (IAB GC) and Advertising Business Group (ABG) and have partnered with the Trustworthy Accountability Group (TAG) [...]
7
0
https://iabmena.com/tag/news/page/8/
https://iabmena.com/tag/news/page/6/
