Working in partnership with our connected TV (CTV) members, we’ve developed a set of shared definitions for the CTV sectorPosted on: Thursday 3 November 2022 | IAB MENA Ecosystem & Channel Development Committee The MENA region is often called a video region. No wonder when the IAB MENA Adspend survey covering 2021 highlighted Video accounting [...]
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‘Ecosystem & Channel Development’ Category
OTT players in MENA demonstrate a healthy and growing ecosystemPosted on: Tuesday 01 November 2022 | IAB MENA The OTT market in MENA is significantly more active than many realize and has seen major growth over the past few years. Characterized by a mix of global giants and a healthly local ecosystem, recently there has [...]
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