Working in partnership with our connected TV (CTV) members, we’ve developed a set of shared definitions for the CTV sectorPosted on: Thursday 3 November 2022 | IAB MENA Ecosystem & Channel Development Committee The MENA region is often called a video region. No wonder when the IAB MENA Adspend survey covering 2021 highlighted Video accounting [...]
Archive for the
‘Ecosystem & Channel Development’ Category
OTT players in MENA demonstrate a healthy and growing ecosystemPosted on: Tuesday 01 November 2022 | IAB MENA The OTT market in MENA is significantly more active than many realize and has seen major growth over the past few years. Characterized by a mix of global giants and a healthly local ecosystem, recently there has [...]
3
0
https://iabmena.com/category/ecosystem-channel-development/page/4/
https://iabmena.com/category/ecosystem-channel-development/page/2/
