IAB MENA CTV landscape and ecosystemPosted on: Thursday 3 November 2022 | IAB MENA For the first time in MENA, the IAB's CTV Task Force has produced a landscape of the current OTT and CTV ecosystem with the support of Yann Colléter from the Streaming Lab and SAAND. The landscape highlights the significant opportunity that OTT [...]
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‘NEWS’
Working in partnership with our connected TV (CTV) members, we’ve developed a set of shared definitions for the CTV sectorPosted on: Thursday 3 November 2022 | IAB MENA Ecosystem & Channel Development Committee The MENA region is often called a video region. No wonder when the IAB MENA Adspend survey covering 2021 highlighted Video accounting [...]
The IAB conducted a short survey of our members to gather insights into the state of the MENA Digital advertising market in Q4.Posted on: Wednesday 19 October 2022 | IAB GCC The aim of the study was to gain a perspective on how media decisions are being affected by the convergence of global economic and [...]
The GCC chapter of the Interactive Advertising Bureau released for a second consecutive year an estimate of the size of the Digital Adspend Market for the MENA region.Posted on: Thursday 16 June 2022 | IAB GCC MENA Digital Advertising spend reached $4,58B in 2021, nearly a full $1B increase on the previous year according to [...]
The IAB GCC will unveil the results of the 2021 Digital Adspend Study for the MENA region.Posted on: Tuesday 31 May 2022 | IAB GCC During a one-hour online event, open to industry-wide participation, the IAB GCC will unveil the results from the MENA 2021 Digital Adspend Study. Join us for free to be one of [...]
The IAB GCC announced the results of the 2022 MENA Programmatic Insights SurveyPosted on: Wednesday 25 May 2022 | IAB GCC Today the IAB shared the results of the recent Programmatic Insights Survey. The online session was available for members and non-members and can be watched back on demand below or on our YouTube channel. [...]
The IAB GCC will announce the results of the 2022 MENA Programmatic Insights SurveyPosted on: Tuesday 10 May 2022 | IAB GCC Join us to see the results of the recent MENA Programmatic Insights Survey, conducted by the IAB. Conducted over the course of February and March 2022, the Programmatic Insights Survey aims to increase understanding of [...]
The IAB GCC announces new Board Members and elects Chair and Vice-Chair for the 2022-2024 Term of OfficePosted on: Friday 22 April 2022 | IAB GCC The IAB GCC held its General Assembly on 6 April 2022 in which it announced the new Board of Directors for the 2022-2024 period. Comprised 15 different companies representing: [...]
The IAB GCC is Launching the 2021 MENA Adspend Survey Data CollectionPosted on: Monday 13 April 2022 | IAB GCC Today, 13 April 2022, the IAB GCC held the kickoff session for the second annual Digital Adspend survey. The survey aims to build on the successful ad market sizing for 2020 which was released in [...]
IAB GCC Speaks with Trustworthy Accountability Group and the Value of a Trustworthy and Brand Safe Ads Ecosystem, a 3-Part SeriesPosted on: Thursday 7 April 2022 | IAB GCC And that's a wrap! Watch the final installment of our 3-part series with Nick Stringer, VP for Trustworthy Accountability Group and Ian Manning, IAB GCC CEO [...]
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